When the hashtag started gaining popularity I was completely confused by it. I did not understand this phenomenon where people were constantly hashtagging words or short statements. In fact it downright irritated me and I had no idea why people were filling their status updates with these annoying #hashtags. Now days it has finally sunk in that this is in fact a very simple way of linking people to a similar interests in various topics and causes.
In the wake of the Lindt cafe siege many people were left reiling, shocked that something like this could occur in our own backyard. It also brought out a large number of people who were either speaking out against muslims and an even larger amount of people speaking up for them. #Iwillridewithyou was created to show support for the Muslim community to show that the vast majority of Australians were not fearful of those of Muslim faith. It started when Rachael Jacobs noticed a woman removing her hijab in tears and after going after her to inform the lady to put the hijab back on because she was happy to sit with her decided to start the movement to allow other Australians to show their support towards the entire Muslim community. Hashtags have become a powerful way for people to band together in support or opposition of a single cause. IT is a simple and easy method and requires very little effort. Also using hashtags is a simple form of self-marketing. Companies, or in the case of my own personal facebook page Admit2it, can create a hashtag for their site as a way to get their companies to trend, and get people talking about them (hopefully in a positive way).